Orbit
CRM Systems
Customer relationship platforms configured, extended or built around how your organisation actually sells and serves.
Vector · Growth · Service 5 of 5 · Kinetic layer
Programmes that bring people back and move them forward, triggered by what they actually did.
Remarketing and Lifecycle
Programmes are built with the CRM and marketing automation platforms you already run, tested with holdouts, and reported in terms of incremental revenue and retention rather than opens and clicks.
Capabilities
#CapabilityScope of work
- 01Journey designLifecycle mapping, trigger definition and message sequencing per segment.
- 02Audience orchestrationReal-time audience syncing to advertising and messaging platforms with consent.
- 03Platform implementationConfiguration of marketing automation, CDP and advertising integrations.
- 04OptimisationHoldout testing, creative and timing experiments, incremental reporting.
In the Operational Model
Lifecycle programmes are kinetic-layer processes triggered by object state changes in the semantic layer. Their measured effect feeds the adaptive layer and improves the next trigger.
Where this service sits in the model
What you receive
- 01Lifecycle strategy and journey maps
- 02Implemented programmes and integrations
- 03Audience orchestration pipelines
- 04Holdout-based performance reporting
- 05Optimisation roadmap
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